DELIGHTFUL RETAIL EXPERIENCES

Parla vs The Status Quo

Written by Parla | May 2024

In case you're wondering why your organization should consider a live commerce platform, versus using the status quo of Zoom, FaceTime, Calendly, etc. Here's a quick overview:

Functionality

Generic Meeting Tools

Integrated website CTA + video capability

Single platform for appointment scheduling, on-demand and 1-to-1 live video

Not designed for B2C

CTA: Appointment booking

Customizable bookings for stores, departments and individual salespeople

Limited booking functionality, expanded functionality requires additional costs

CTA: On-Demand booking

Connect customer and salesperson in real time (without appointment scheduling)

CTA: Instant booking link

Generate and automatically share live video link via email, SMS

Sales team scheduling + roster capabilities

Integrate with scheduling software + calendar systems so customers only connect with sales associates when they are available.

Option to auto allocate customer to salesperson based on custom criteria;

Option to re-connect customer with same salesperson to continue the conversation

Limited integrations + roster allocation

 

Clienteling: Create ongoing customer relationship

Integrated SMS, email and WhatsApp to continue conversation with customer

Automatic salesperson notifications

Standard and custom notifications to alert salespeople of new customer information + follow-ups

Live video sales channel:

Commerce enabled

Parla API linked to product catalogue, CRM, payments gateways so information updated in real-time

Integration with internal team's workflow

Seamless transitions from CTA to live video calls to purchase and follow-up

Brand integration

Matches brand look and feel, customize email and SMS templates

Minimal branding options

Automatic appointment reminders Automatic SMS and email reminders sent to customers
Reporting Real-time analytics on salesperson efficacy, customer engagement and HO overview. Clear ROI data between live video calls and sales conversion