In case you're wondering why your organization should consider a live commerce platform, versus using the status quo of Zoom, FaceTime, Calendly, etc. Here's a quick overview:
Functionality |
Generic Meeting Tools |
|
Integrated website CTA + video capability |
Single platform for appointment scheduling, on-demand and 1-to-1 live video |
❌ Not designed for B2C |
CTA: Appointment booking |
Customizable bookings for stores, departments and individual salespeople |
❌ Limited booking functionality, expanded functionality requires additional costs |
CTA: On-Demand booking |
Connect customer and salesperson in real time (without appointment scheduling) |
❌ |
CTA: Instant booking link |
Generate and automatically share live video link via email, SMS |
✅ |
Sales team scheduling + roster capabilities |
Integrate with scheduling software + calendar systems so customers only connect with sales associates when they are available. Option to auto allocate customer to salesperson based on custom criteria; Option to re-connect customer with same salesperson to continue the conversation |
❌ Limited integrations + roster allocation
|
Clienteling: Create ongoing customer relationship |
Integrated SMS, email and WhatsApp to continue conversation with customer |
❌ |
Automatic salesperson notifications |
Standard and custom notifications to alert salespeople of new customer information + follow-ups |
❌ |
Live video sales channel: Commerce enabled |
Parla API linked to product catalogue, CRM, payments gateways so information updated in real-time |
❌ |
Integration with internal team's workflow |
Seamless transitions from CTA to live video calls to purchase and follow-up |
❌ |
Brand integration |
Matches brand look and feel, customize email and SMS templates |
Minimal branding options |
Automatic appointment reminders | Automatic SMS and email reminders sent to customers | ❌ |
Reporting | Real-time analytics on salesperson efficacy, customer engagement and HO overview. Clear ROI data between live video calls and sales conversion | ❌ |